In order to maintain a good reputation in the public eye, it’s important for an organization to understand who it wants to reach and develop effective strategies to communicate with them.
Women’s History Month celebrates women’s contributions to history, culture and society and has been observed annually in the United States every March since 1987.
I have mixed feelings about recognizing a separate month for Women’s history. Setting aside a separate month
National statistics show that non-profit revenues have dropped 30% to 70% because of COVID-19 and local charities are certainly no exception. Needs for services have increased exponentially while contributions have decreased significantly, and volunteer hours have diminished markedly for area
I know, every marketing and public relations professional learned in our college introductory class that “Branding” is at the core of much of our work. But it should not be. The term “Branding” should go the way of the “N” word the phrase “Master Bedroom”.
Together we can create greater capacity to increase revenue, effect social change, and influence public policy by building reputations, leveraging advocate relationships, and strategic community investments.
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