Magi Williams

I know, every marketing and public relations professional learned in our college introductory class that “Branding” is at the core of much of our work. But it should not be. The term “Branding” should go the way of the “N” word the phrase “Master Bedroom”.

A number of important societal institutions and services are influenced by politics: education, healthcare, infrastructure, transportation - the list goes on. Men and women often bring different perspectives on each of those things. Gender differences offer us information and perspective on these issues we would not have otherwise considered....