CASE STUDIES - Creative Publicity Attracts Business

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Case Study #1

An economic downturn left a North Georgia community’s downtown largely unoccupied. Storefront vacancies approached 50%. With no budget, but civic leaders as allies, we were able to reduce vacancies to around 20%. We used publicity and leveraged relationships to bring creatively attract business to downtown which increased foot traffic, sales, and tax revenue. The town thrives today because of the work done a decade ago.

Foley, AL

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