Guiding Values and Fundamental Statements
Public Relations Consultants
Mutual Respect, Open Inclusion, Generous Stewardship
To assist organizational leadership in meeting their highest Corporate Social Responsibility by engaging and influencing the communities they serve for mutual benefit, self-reliance, and equal opportunity for all.
Thriving communities where organizations embrace Corporate Social Responsibility through respect, inclusion and generosity toward disadvantaged citizens resulting in mutual benefit, self-reliance, and equal opportunity for all. And where community service organizations are well funded and well supported serve the social and economic needs of at-risk individuals.
Thomley Consulting enables organizations to embrace their Corporate Social Responsibility and influence by helping them invest resources and leverage relationships with community allies where they will have the most business, social and political impact. We do this through consulting, training, and coaching. We work with organizational leadership to build circles of influence, develop impactful community partnerships and implement strategies that best benefit both the needs of the underserved in the community and our corporate clients.
Determine your public relations goals. These goals can be as few or as many as you need. Just be sure to be consistent with your business’ overall goals and mission. Examples of these goals include improving your brand’s image or increasing attendance at events held by your business.
Know your target audience. Determine which groups you need to communicate with. Who needs to be involved with your business? Whose support do you need? Who will be affected by issues related to your business? Who has something to gain or lose from their relationship with you?
Give your audience objectives. Think in terms of the end result you desire, not the process. When communicating with your audience, word objectives in terms of specific results you desire, and what you think is possible. Each objective should cite an audience, outcome, attainment level (%) and time frame. Consider how should your organization, product, issue, or cause be perceived by your audience.
Strategies for every objective. In planning, consider how will you approach the challenge of working toward your goals. Strategies here include methods of communication, messages conveyed and other activities related to reaching your goal. These strategies can serve many purposes as you will probably have several strategies for an objective and some strategies may serve several objectives.
Tactics for every strategy. Consider how you will use your resources to carry out your strategies and work toward objectives. You will likely have several tactics per strategy.
lan activities. As part of your plan, include specific activities under your tactics that are required to carry out strategies. Activities in this part of the plan include communication methods that you will use.
Inform yourself through evaluation. Ask yourself if you are reaching your objectives through careful measurement and observation. Consider public opinions and feedback, since these will give you a different perspective on the effectiveness of your strategies.
Materials matter. Determine and obtain what you need to implement tactics outlined in your plan.
Create a budget. Be sure that your public relations plan doesn’t break the bank by creating a budget. Be sure to include out-of-pocket costs, staff time, transportation, images, materials, etc.
Stay on task with a timetable and task list. Creating a timetable and task list will help you to keep track of who does what and when. You can choose to plan backwards from your project’s deadline or forward from the start date.
Let's Work Together
With these steps in mind, I can help you create a public relations plan to help you best meet your goals.
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